What I’ve been up to

I am a London-based copywriter with 10 years of both B2C and B2B experience, and I’ve most recently spent some time covering the UK’s insurance, small business and SME communities.

In that time, I’ve been busy creating engaging copy in a wide variety of formats, including letters, emails, websites, blogs, UX, newspaper advertorials, SEO, technical guides and Scribe. My philosophy as a writer is to strive for simplicity and plain language across everything I do.

I write fiction in my spare time - currently working on a second novel - and support Leeds United FC (don’t hold it against me).